Live tourism has taken hold across the global travel industry. With trillions of dollars at stake, travel companies are actively looking to invest in destinations that provide seasonality-proof opportunities for entertainment, sports, and cultural experiences that meet this demand.
The platform is offering experiences only available with Airbnb, like classes with Michelin star chefs and hang-out with singers, to differentiate itself from competitors.
That Indians are keen on experiencing live events is now well-established. But their growing affinity to combine these events with extended stays and local exploration is becoming a major economic driver.
The calendar shift of Easter, a popular holiday for Europeans, from March to April might bear some blame for the March declines. Figures for international travel over the summer months will paint a clearer picture.