Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.
2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
The U.S. seeing more outbound than inbound travel in 2024 is a sign the travel industry still has work to do in its recovery, which is poised to face more hurdles from the Trump administration's policies.
Growing wealth in Asian markets, particularly India and China, are fueling a boom in outbound travel and it is crucial for travel businesses to understand these demographics.