Startups

Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

Overall, the initial day of trading amounted to a modest success for Trivago. Its founders made a bundle, it generated a couple of hundred million dollars for expansion, and its valuation crossed the $4 billion threshold -- even though it had hoped for much more and was undoubtably disappointed about the manner in which it debuted. This is a long game; verdicts now are meaningless.

Is there a big enough market for travelers to track flights through push notifications and wait weeks or months to buy instead of going to a website and entering their itinerary details? Hopper, Hitlist, and others think Millennials and others will shop this way but there is skepticism about how large these businesses can become.

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.