Travel Technology

Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting.

Google just got a run for its money: Sabre, PayPal, and Mindtrip join forces to let travelers plan and book trips inside AI chats. If it works, it’s another sign the next distribution shift may come from travel’s own stack, not just Big Tech.

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale.

Marriott is the first major hotel to publicly discuss its work with Google on its upcoming agentic AI travel booking tool. But it raises more questions than answers — especially whether AI Mode offers in-chat checkout for partners and link-outs for everyone else.

Two startups from two different worlds are quietly rewriting the rules of who controls the travel transaction, with fascinating implications.

Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively, personalize at scale, and deliver smoother experiences.

OpenAI has crossed the advertising threshold. ChatGPT is now a potential marketing channel for travel brands — one that could surface hotel and flight ads at the exact moment a traveler is planning a trip inside a conversation.

Google’s AI search is changing how travelers find trips. The booking tools aren’t here yet, but the traffic dynamics are already shifting — and the rules for capturing demand are shifting with them.

Airlines exploring modern retailing face a narrow margin for experimentation, as changes increasingly play out in live operational settings. Hitit Oxygen offers a look at how offer-and-order models are being tested in practice, as airlines pursue scalable paths to evolve without disrupting day-to-day operations.

Google is stitching its AI search features into a single workflow. For some users, that means a smarter, more personalized experience, with AI that shapes responses based on real travel preferences without leaving search.