Travel Technology

Testing NFC opens some possibilities, but any system that requires participants to buy new hardware, as opposed to using their existing device, faces adoption hurdles.

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

The Japan Airlines deal is a big development for Gogo as it involves satellite -- and not air to ground -- service, and marks its expansion beyond the U.S. and into Asia.

Many travelers are already unknowingly sharing data on the road so taking control of that data and maximizing its benefit is a smart move that will gain popularity as mobile, data-informed planning become easier to access and understand.

Digital tools are allowing destinations to spread the marketing messages further than ever before, but agencies need to be creative and comprehensive to break through the competition.

GoPro learned early that vanity sells in the form of selfie videos. GoPro's challenge will be to evolve from a gadget company into a media enterprise because hardware can fairly easily be copied.

Near-field communication tech is already being used by companies such as Zipcar to unlock its rental cars so why not hotel guest room doors. HotelTonight is on its way to making that happen.

The biggest news to consumers is that in-flight connectivity isn't about checking emails or even streaming Netflix. It's about selling entertainment and tracking planes.

Will airports and other places where customer service and its relationship to information end up being the perfect place for these Google face computers? It's a use case that makes sense to us.

A busy week in digital, with online metrics and airport tech dominating the headlines.