AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel.
AI was all the rage at the Skift Global Forum this week, with the industry’s top executives revealing excitement, and uncertainty, as the tech takes center stage in travel.
The growth-at-all-costs playbook that built online travel platforms is dead. The disruption opportunity with new players isn't theoretical anymore, it's structural, and it rewards depth over scale.
For now, Kayak’s challenge is less about technology than traveler behavior: convincing consumers to trust a conversational AI to handle bookings, and not just fall back on the familiar search box.