At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.
Once an unreliable luxury, in-flight Wi-Fi is fast becoming a universal expectation — and a fast-emerging channel for travel advertisers. In this talk, Viasat’s Meherwan Polad discusses how combining satellite power with creative monetization models turns connectivity into an engine of both passenger satisfaction and profitability.
In this video from Skift Global Forum, McKinsey, Marriott, and Kayak discuss how understanding and acting on agentic AI’s potential could mark the winners and losers in the coming decade of travel innovation.
Today’s travelers expect fast, responsive support when disruptions arise. In this talk, Anna Kofoed, chief officer for travel at Allianz Partners, explained why proactive, seamless travel protection is central to loyalty in today’s industry.
Nobody will say how much money any of this is making or saving. "Experiments," they call it. "Early days." But many of the AI examples remain quite promising.