Meta AI was useful as a starting point for finding things to do in a new destination — an improvement from its first model but nothing new compared to competitors. Beyond that, a traditional search is far superior for trip planning.
As travelers seek more customizable options, airline retailing is modernizing to offer AI-powered ancillary offer management. This shift enhances the passenger experience and provides airlines with new revenue streams through targeted and personalized offerings.
Someday a computer-generated avatar may explain why you can't fly business class to Dubai. In the meantime, travel management and travel tech companies are testing how to apply Gen AI to various parts of business travel.
Wyndham said its RevPAR (that's hotel-speak for "how much money we make per room") might be flat this year, but its EBITDA (that's finance-speak for "profits, kinda") was still looking good. The hotel franchisor partly chalked that up to an improved tech game that has helped it boost margins.
These hotel tech execs all believe there are big opportunities for AI, but they also believe that marketers are promoting it in ways that don't make sense.
Computer problems are nothing new for airlines and airports, but the scale of Friday's outage is without recent parallel, with Delta and United among those badly hit.
In this report, Skift partnered with Publicis Sapient to compile key insights, highlight memorable moments, and offer tangible takeaways from industry leaders in both travel and artificial intelligence.