Facebook hires its first head of travel, Lee McCabe
Photo Caption: TripAdvisor's Facebook app drives traveler engagement, but the company recently wondered if it is cost-effective.
Skift Take
The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.
Wondering if your travel business is using Facebook effectively or if you are trying to run before you can walk? Facebook recently hired Lee McCabe, its first head of travel, and he may be the go-to-guy for this kind of advice.
McCabe is also expected to be Facebook's public face at travel conferences and events, and he's no newcomer to the travel business.
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