Virgin Atlantic’s new Gallery in the Air isn’t as exciting as it sounds
Photo Credit: A multi-coloured Oranges and Lemons-inspired mural by Ben Eine on the exterior wall of the London Graphics Centre. Flickr / Ted and Jen
Skift Take
The concept might procure images of champagne-sipping flyers browsing fine art, but in reality the pieces by street artist Ben Eine are located in airport lodges and only available for in-flight purchase.
Virgin’s Upper Class passengers will be able to buy £15,000 artworks “as they would a duty-free shopping purchase”.
Passengers travelling on Virgin Atlantic Upper Class flights between London and New York this February will have the opportunity to avail of a new in-flight service, with the route hosting what will be the first ever airborne commercial art gallery.
‘The Gallery in the Air’ will
