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Media and PR

Would you buy a guidebook from this obnoxious man in a tank top? Rough Guides hopes so

Jason Clampet

Skift Take

It's disconcerting that Rough Guides' last shot at keeping the brand alive is in the hands of this man.

Beleaguered British travel guide publisher Rough Guides emerged from this fall's shut-down scare with a new website and an ad campaign that it hopes will get UK TV watchers and cinema-goers to drop their remote or popcorn and buy a book, or at least visit its website. The campaign uses a boorish man in a tank top to point out the value of quality travel information over the opinions of the unw

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