SkiftSocial Analysis: The ten most popular cruise brands on Facebook
Photo Credit: Three Carnival cruise ships and one Royal Caribbean ship in Nassau, Bahamas. Flickr / Roger Wollstadt
Skift Take
Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.
Carnival's Triumph fiasco last week was a textbook case in how a cruise line can fail to harness social media to communicate with customers and the public.
While we argue that Carnival's performance was less than impressive, it does spur the question of how ready other cruise lines would be to communicate to consumers via social media and whether there'd be anyone listening when they did.
See how Carnival dealt with the disaster on social media here.
Using SkiftSocial, we've compared cruise lines' social media savvy to see how ready they would be to deal with the barrage of tweets and Facebook comments in a similar disaster.
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