For the travel moments you can’t tweet, tweet them anyway
Skift Take
Clever use of riding on the coattails of social media, though seems a less long lasting strategy, more tactical campaign for immediate awareness.
Social sharing is all the rage in tourism marketing these days, and why not? It is free promotion, and scalable in a cost effective way few other mediums could achieve. Now that everyone's got religion, how do you break through the hashtag bloat? The Wine Council of Ontario thinks it has the idea for it: build a campaign around "untweetable" indescribab