Half of Business Travelers Prefer Eco-Friendly Hotels
Photo Credit: Starwood's Aloft Charlotte Ballantyne hotel in North Carolina is LEED certified. Flickr / Aloft Hotels and Resorts
Skift Take
Tapping into the eco-friendly market might help hotel chains out of their slump, but they'll have to prove that their efforts aren't merely "green-washing," and also deliver on the basics.