Brand USA To Launch Road Trips Campaign With Google
Photo Credit: A Labor Day road trip on Cape Cod, Massachusetts. Brand USA
Skift Take
These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.
Brand USA, the public-private travel marketing arm of U.S. tourism, announced plans for a 2013-2014 Road Trips promotional campaign in partnership with Google, Enterprise Rent A Car, and Spotify.
As part of a three-phase Discover America campaign, which is slated to soft launch in November, Google will be working with Brand USA on an interactive Discover America map geared toward geo-referencing content to show accessible activities for international visitors. Google's Zagat unit will
