Lufthansa Takes the Wrappers Off Its New Premium Economy Cabin
Photo Credit: Lufthansa's new Premium Economy class. Lufthansa
Skift Take
Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.
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Yesterday Lufthansa took the opportunity at the ITB Berlin travel conference to reveal what Premium Economy class will soon be like for its long-haul fleet.
"The installation of 3,600 [Premium Economy] seats on all 106 of our long-haul aircraft in just one year will mean another step towards becoming a five-star airline,” said Jens Bischof, CCO and Member of the Lufthansa German Airlines Board in Charge of Sales, Product and Marketing, during the airline's reveal of their new Premium Economy Service at the ITB 2014 in Berlin.
Lufthansa is doing everything required to earn those five stars. This new Premium Economy is only one in a series of recent passenger experience enhancements to their cabins, which include improvements to its First Class and Business Cl
