Delta Just Raised the Stakes in the In-Flight Entertainment Arms Race
Photo Credit: Delta On-Board In-Flight Entertainment. (PRNewsFoto/Delta Air Lines) Delta Air Lines
Skift Take
Delta has taken on an ambitious program for passenger experience enhancement. It will interesting to see whether other SkyTeam members will join this initiative and what competitors do to catch up.
In a move which turns in-flight connectivity monetisation theories on its head, Delta Airlines has announced that it will offer free in-flight entertainment on all Delta and Delta Connection flights over one and a half hours in duration--on all classes of service--through its new Delta Studio product.
The Delta Studio free entertainment service will be available on embedded seat-back in-flight entertainment or on-demand video-streaming on Delta's Wi-Fi-equipped aircraft.
Delta BusinessElite, First Class, and Economy Comfort passengers will get free, unrestricted access to in-flight entertainment on all international flights worldwide, with limited free content also available to Economy class customers.
Domestic BusinessElite, First Class, and Economy Comfort passengers will have free access which includes
