Comedy Is The Most Popular Genre in the In-Flight Entertainment Business
Skift Take
To airlines seeking to attract more passengers and elicit ancillary revenue, giving passengers wide choice in in-flight entertainment, whether it is on seatbacks or through passengers using their own personal electronic devices, is serious business.
Passengers laughing at what they view on seatback screens is nothing new in the airline industry, and Spafax research shows comedy is still the most watched genre.
To airlines seeking to please passengers and attract ancillary revenue, comedy is therefore serious business.
The findings of Spafax, which supplies in-flight entertainment to 30 airlines in 20 countries, including British Airways and Lufthansa, point to passengers on long flights seeking people to relax and laugh, and there is less emphasis on watching thriller or horror films, although some airlines still offer those genres.
“Comedy is still king,” said Al St. G
