Priceline Group Paid $98 Million for Buuteeq and Hotel Ninjas
Photo Credit: Members of the buuteeq team at its Seattle headquarters. buuteeq
Skift Take
The Priceline Group's acquisition of Buuteeq, the largest of two hotel marketing-related acquisitions in the second quarter of 2014, was likely more substantial than most observers imagined. It is part of Priceline's strategy to become a B2B service provider for hotels.
Overshadowed by the Priceline Group's $2.6 billion acquisition of OpenTable in late July, how much did Priceline pay to acquire two companies, buuteeq and Hotel Ninjas, that will help the company get into the business of being a tech and marketing service provider to hotels?
The answer has just come in as the Priceline Group disclosed in its 10-Q report for the
