Sabre Acquires Hotel-Tech Provider Genares as Competition Heats Up
Photo Credit: The Treasure Island Hotel & Casino in Las Vegas contracts with Genares, which was acquired by Sabre, for reservations and property management services. The Treasure Island Hotel & Casino
Skift Take
Is Sabre worried about Booking.com getting into the hotel B2B game? Not overly, but in acquiring Genares, Sabre is proving that the best defense is a good offense.
Sabre acquired a fellow Texas company, Irvington-based Genares, a provider of central reservations systems software and digital marketing services for hotels.
Sabre Hospitality Solutions is an established player in the hotel-tech arena as its CRS was the largest third-party provider "based on our approximately 27% share of third-
