Southwest Airlines May Not Be Done Changing Its New Livery
Photo Credit: Southwest's heart logo on the belly of its aircraft is plenty big, but the heart on the fuselage near the door at the front of the aircraft has been judged to be too subtle, and may get altered. Southwest Airlines
Skift Take
Southwest Airlines emphasizes how it cares about its employees yet it chose to ignore the legacy of AirTran in designing Southwest's new "Heart" livery. It wouldn't have taken much to include AirTran, and it would have meant a lot.
Southwest Airlines has come to believe that it may have more heart than it initially gave itself credit for.
The airline, which executed only the second overall rebranding in its 43-year history with the unveiling last month of its new Heart aircraft livery, logo and airport experience, is seriously considering again tweaking the livery of its planes.
Speaking at the Skift Global Forum in Manhattan October 9, Southwest chief marketing officer Kevin K
