Articles tagged “millennials”

New research sheds light on old assumptions about what actually motivates the different generations.

Gen Z and Millennials are projected to make up 75% of the workforce by 2030 — and we still have little clue as to how to engage them.

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

As discretionary travel spending softens, timeshare owners remain the travel industry’s most reliable leisure segment. These travelers continue to book, plan, and take vacations at rates far above the broader market — a testament to the power of prepaid “banked leisure.”

As younger generations continue to shape how and why we travel, vacation ownership is no longer about locking into one resort anymore. It’s about choice, access, and ease, things modern travelers care about most.

Lifestyle sports like running, pickleball, tennis, and golf are smart ways for hotels and destinations to tap into high-value travelers.

Skift Meetings' upcoming report reveals an industry that remains resilient and innovative, as it is forced to continuously change and evolve.

Klook’s goose might not have wings, but the idea behind it clearly does.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.