Most Adventure Travelers Bypass Travel Agents on Road to Independence
Photo Credit: Kayaks lined up in Rockport, ME. Flickr / Daniel Dionne
Skift Take
Adventure travelers say they would use travel agents and tour operators for their experience in knowing what destinations offer, but these findings question whether these travelers think travel agents and tour operators know exactly what they're looking for: an experience that is all their own.
Self-identified adventure travelers prefer to book travel independently, according to a new report. And although travel agents aren't entirely forgotten today, they're certainly not used to the extent they were in the past.
A new Adventure Travel and Trade Association Global Report on Adventure Tourism report, publ
