Le Meridien Builds a Brand Message With Pastries and Music
Photo Credit: The hub of Le Meridien's eclair campaign. Le Meridien Eclair
Skift Take
The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.
Le Meridien Hotels and Resorts is in the midst of a $6 million rebranding campaign entitled “Destination Unlocked,” which launched in June in an effort to better define the brand and align it with the culture and cuisine surrounding each of its properties.
Today the hotel group released the latest media from its Eclair Diaries, one piece of the larger campaign, celebrating items made with local products at each of the brand's properties.
