Subscribe
Login
Media and PR

Dubai Hashtag Tries to Show Human Side of the Superlative-Filled City

Samantha Shankman

Photo Credit: His Highness Shaikh Hamdan Bin Mohamed Bin Rashid Al Maktoum visits local hamburger spot Moylos Burgers.  Instagram / MyDubai

Skift Take

Dubai's branding efforts are at a crossroads. It's built its reputation as a mega-city but needs to add the arts and culture that, in the end, differentiates all destinations.

Search the #Dubai hashtag across social media and you’re likely to find photos of iconic buildings against blue skies and very few people actually engaging in the community. A social media initiative started by the Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, and now sustained by Dubai Tourism, is hoping to change visitors’ at-times cold perception of the city state by highlighting photos of residents and visitors interacting in a city full of superlatives. The initiative, which asks locals to share p

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login