Viceroy Hotels Founder Spins off Avalon Hotel Brand Under Proper Hospitality Banner
Photo Credit: The pool at Avalon Hotel Beverly Hills. Avalon Hotels
Skift Take
Small hospitality companies like Avalon represent the last bastion of classic boutique hotel experiences.
Proper Hospitality group is launching the new Avalon Hotels brand today with two properties: Avalon Hotel Beverly Hills and Avalon Hotel Palm Springs.
Proper Hospitality is itself a new hotel and lifestyle company that just launched in January [click here for our story]. Brad Korzen, CEO and founder of Proper Hospitality, was the original CEO/founder of the Viceroy Hotel Group, which he departed in 2012. Meanwhile, Korzen’s parent Kor Group company owns and manages various real estate projects and hotel assets including the two Avalon Hotels.
In 1999, the first property that Korzen redeveloped as a Kor project was the Avalon Hotel Beverly Hills. First built in 1949 within
