Google Makes Another Big Move Toward Dominating Hotel Search
Photo Credit: Google now enables users to filter for Zagat-rated hotels within Google's 3-pack ad format. Google
Skift Take
Old metasearch sites, like old soldiers, don't die. They just fade away. That may be the case for Google Hotel Finder as Google's hotel listings right on the first search results page funnel users in a streamlined way to Google's hotel ads.
Google is making its own Google Hotel Finder, its hotel price-comparison product, increasingly irrelevant with the tweaks it is making to its boxed three-pack of organic search results.
As a Koddi blog post points out, Google just added filters -- price, rating, hotel class and more -- right within its 3-pack style listings so there is no need for the consumer to navigate elsewhere to fine-tune their ho
