Interview: Catalan Tourism CEO on Marketing an International Hub
Photo Credit: Xavier Espasa, CEO of the Catalan Tourist Board. Catalan Tourist Board
Skift Take
Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.
Editor’s Note: Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors. Read all the interviews as they come out here.
This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking (now an e-book), and continued with hotel CEOs in the Future of the Guest Experience series (which is also an e-book).
Barcelona's reputation as an international metropolis places it among Europe's largest tourist destinations. It often attracts more attention than the region where it resides. Catalonia, however, is a unique region that is part forest, sea and city.
It is most often talked about globally when the topic of secession from Spain comes up, which seems to be happening more frequently. Were that to happen, its tourism draw would not diminish but likely would increase although it depends on the ci
