Priceline Shatters the 100 Million Room Nights Milestone
Photo Credit: A still from Booking.com's 'Booking Epic' TV commercial. Priceline Group
Skift Take
Booking.com's focus on hotels plus TV and online advertising, which gets more guests into those hotels, is obviously paying off.
The Priceline Group crunched 104.6 million room nights booked in the first quarter of 2015, shattering the 100 million barrier for the first time, as CEO Darren Huston dismissed the business impact of rate parity agreements reached with European countries.
Under the agreements, hotels in Europe have to give Priceline's Booking.com rates that are at least equal to the prices on hotels' own websites but can give lower rates to Booking.com's online travel competitors.
Huston said he was "pleased" with the outcome of the rate parity negotiations with regul
