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JetBlue's New Bag Fees According to Its Twitter Critics

Joyce Manalo

Photo Credit: This is a screenshot of JetBlue's new homepage, which has a link to the new checked bag policy. JetBlue

Skift Take

With consumers' short attention span, JetBlue's new fare options and checked bag policy may not be such a big deal, especially when coupled with some lower fares and lower change fees.

If there's one thing Twitter users love it's hating something — anything. Today was JetBlue's day to be less loved that it usually is. The changes in JetBlue's fare structure and baggage fees were publicized yesterday at six in the morning, New York time, but it took a few hours before the complaints rolled in on Twitter. Four hours later JetBlue's brand sentiment stood at 68% positive on Topsy and conversation

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