From Super-Lux to Raw Unbundled, Etihad Introduces 8 New Fare Tiers
Photo Credit: Etihad Airways introduces new 'Fare Choices' Etihad Airways
Skift Take
Hate Selling: It's not just for your grandma's legacy airline anymore. Super-lux Etihad has joined the unbundling party.
Etihad Airways, famous for over-the-top top-tier products, is the latest airline to join the competition with ultra-low cost and increasingly network carriers for revenue-enhancing unbundled fares. With the launch of its new Fare Choices program, the airline introduces a eight different fare tiers, effective September 14.
The full breakdown of new service is elaborate, but can be quickly summed up as limiting what tickets are eligible for upgrades, reducing
