Survey: The Biggest Travel Pain Points for Passengers at U.S. Airports
Photo Credit: SITA's 2015 Passenger Survey identifies 4 U.S. air passenger traveller personas. SITA
Skift Take
When you connect the dots the fact that only 12% of passengers are willing to pay for extras but over 90% of them want to enjoy them calls airline’s up-selling strategies into question.
More than half of U.S. air travelers (58%) define themselves as ‘careful planners’ who feel better when they are in control throughout the journey, and only 12% would characterize themselves as ‘open-minded adventurers.’
These are the findings of SITA’s 2015 passenger survey of 1,411 U.S. travelers traveling through 46 international airports across the U.S. which represent 75% of U.S. passenger traffic. Respondents were asked to identify their ‘travel persona' among a se
