United Reveals New Aircraft Interiors as if Nothing Else Is Happening
Photo Credit: Still from a promotional video revealing United Airline's new interiors. United Airlines
Skift Take
United’s tracks moving forward could run along the lines of the Amtrak model; not aspiring to compete with global airlines on design, passenger comfort, and perks. If the kinks are taken out of the system, staff unity is achieved, fares are competitive, and United becomes more efficient, U.S. passengers might not mind.
Dramatic changes at United, with the abrupt resignation of CEO Jeff Smisek and other top executives, followed by an immediate announcement of new President and CEO Oscar Munoz this week, have not interfered with planned deployments of product and service upgrade at the airline.
The airline’s Managing Director, Marketing and Product Development, told Skift just last month that United was committed to becoming more ‘flyer-friendly.’ This is a promise United needs to deliver on to reverse its negative image in the market.
The airline has now revealed that it is delivering promised product upgrades, including new domestic First/Premium seating, designed by Priestmangoode in London. The seats will debut on an A319 next week, roll out in A319 and A320 planes this fall and "many" Boeing 737s and 757s through 2016. In all, more than 200 of the airline's narrowbody aircraft will get the new firs
