Repositioning Amsterdam as ‘Holland City’ to Attract More Conventions

The Netherlands Board of Tourism & Conventions (NBTC) is announcing publicly today a new meetings and conventions industry website that redefines how convention bureaus are engaging meeting planners. Instead of the typical category lists of convention centers, hotels and other meeting venues, the new Conventions.Holland.com portal is organized around the nine most prolific industry sectors that the country specializes in for international congresses. The website is not fully complete but Skift was granted access to announce the platform today. The nine industry sectors are: agriculture, chemical, creative (media/design), energy, high-tech, logistics, justice and security, and water management. The landing pages for each provide an overview and vidoes of the specific industry, and link to landing pages for the specific destinations that specialize in those fields. From there, planners can then navigate to the convention bureaus and any number of destination partners. Th