How Hotels Are Catering to Multigenerational Travelers
Photo Credit: Atlantis Paradise Island Resort has long been a family friendly resort. Atlantis
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Multigenerational travel isn't going anywhere — except up, and fast. What started to take shape in the 1990s has given way to one of most talked-about travel trends, and many hotels are marketing to, and making changes, to connect this growing traveler base.
The words "multigenerational" and "millennial" have at least two things in common: They both begin with the letter M, and they are both key in defining the travel industry.
Whereas the rise of millennials is dictating how travel will be transformed in the coming years, the multigenerational crowd is more “a here and now” group, showing continued growth with roots that date to the 1990s when industry players first noticed the travel patterns and habits of what was then a niche market.
However, hotels trying to come up with ways to convert the group's needs into experiences that can be shared across generations is a more recent development.
AFAR Editor Jen Murphy cites families seizing holiday time as a means of bonding, as well as the excitement of watching kids and grandkids immerse themselves in other cultures have been two of the most influential factors pushing the trend.
“A lot of people are looking for hotels offering something that is new and something that the
