Intrepid Group’s Darrell Wade on Reinventing Business Tours for Experiential Travel at Skift Forum


Skift Take

Wade has been in tours and activities for many years and realizes that experiential travel is something that happens organically and over time rather than by brands attempting to go experiential without a real foundation or understanding of the sector.

Darrell Wade, CEO of Intrepid Group, spoke today at the Skift Global Forum. Wade co-founded Intrepid Travel in 1989 with the goal of getting small groups of travelers into unique destinations for an affordable price. The company has since evolved into a collection of adventure travel businesses with more than 350,000 customers, who have traveled to more 100 countries.