Icelandair’s New In-Flight Wi-Fi Study Is a Thing of Beauty


Skift Take

Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.

We're tepid on marketing Infographics. Sometimes they're useful. Most times they're a bunch of pretty pictures pitching platitudes. Therefore, when Icelandair sent us a heads-up about their Ultimate Wi-Fi Infographic, presenting a summarized history of everything you might want to know about In-Flight Connectivity and In-Flight Entertainment, our response was a very enthusiastic "uh-huh." But, whoah! Look at the thing. Really. Look at it in detail. (