How to Solve Hate Selling in Travel in 4 Simple Steps
Photo Credit: The booking process on Swiss' website breaks down the purchase options in an easy-to-read way that doesn't make you feel cheap for buying low. SWISS
Skift Take
Fees aren't all bad, but all fees can be made to seem bad by poor positioning, communication, and presentation.
Travel's unique relationship with hate-selling -- a combination of high-pressure sales and fear of missing out -- puts travelers on the defensive when they're just about to make a big purchase.
Note: This is an excerpt from The Versus Issue, the second print magazine from Skift.
Download Your Copy
Hate-selling is a symptom of the industry's ongoing conflict between increasing revenues and making travelers happy.
As airlines, hotels, cruise lines, online travel agencies, and others find more and more success
unbundling services and selling them a la carte, consumers are faced with a constant upsell on horrendously designed car rental booking sites, over-aggressive airline sites promising humane treatment for just a fe
