Wyndham’s Branded TV Show – Digital Travel Marketing This Week
Photo Credit: A scene from Wyndham Hotel Group's new 19-minute branded TV spot, airing on the chain's in-room hotel network. Wall Street Journal
Skift Take
More hotel chains seem to be shaking up their in-room entertainment offerings. This includes not only types of entertainment and ways to access it, but also new types of advertising and branded content.
This week we're looking at advertising on hotels' in-room entertainment networks.
Travel industry brands across the hotel, ground transportation and airline industries are increasingly looking to take advantage of the captive attention of travelers, using passengers' "in-between" time while in transit and moments of boredom to offer up branded content or advertising.
Wyndham Hotels Group is the latest brand to try and capitalize on the trend, launching a new 19-minute branded TV spot intended to entertain guests powering on its in-room hotel television network. Will this ambitious effort gain traction?
Wyndham Debuts Branded TV Show on In-Room Welcome Screens
Even though hotels' in-room entertainment options continue to improve, the advertising accompanying that entertainment hasn't changed much. Turn on any hotel television and you're likely to
