Skift Travel Megatrend for 2016: Video Is the New Language of Brand Communication
Skift Take
Brands have realized that video doesn’t have to be broadcast-worthy, it just has to be authentic and resonate with viewers.
In January we launched our annual package, Megatrends Defining Travel in 2016, where we identified the global trends in travel in 2016 and beyond.
For this trend, we looked at how — after years and years of high-priced experiments and consumer flops — the industry has finally hit its stride with video.
Download the Full Megatrends Report
Tuning In
A work-addled American loses his laptop in Paris and finds love in the form of Margaux, a beautiful French woman who tells him, naturellement, to stop obsessing and enjoy l
