Interview: Wow Air CEO on Being Different in the Low-Cost Carrier Space
Photo Credit: WOW Air founder Skúli Mogensen. WOW Air
Skift Take
As flyers become more price-sensitive and less loyal to established brands, upstart airlines like Wow Air have an opportunity to expand.
As the battle among European low-cost carriers has heated up, Icelandic upstart Wow Air has set its sights across the Atlantic, hoping to earn the trust of American flyers.
Wow Air founder and CEO Skúli Mogensen has worked to expand the long-haul airline's routes across Europe and to underserved North American cities like Boston and Montreal since the company's launch in 2011.
The airline also runs Icelandic travel agency Wow Travel, which sells cheap tours, car rentals and hotel stays through the company's booking site.
Wow Air recently named outspoken former Spirit Airlines chief Ben Baldanza to its board of directors after his January departure from the U.S. low-cost leader. The addition brings an experienced hand to Wow Air's efforts in North America, at a time when legacy carriers are experimenting with dicing up fares to move closer to a low-cost model for many routes.
Skift sat down in Berlin last week with Mogensen to discuss Wow Air's push into North Am
