Hilton Deepens Its Uber Relationship in New Loyalty Push

Hilton may not have been the first hospitality company to partner with Uber — that distinct honor goes to Starwood — but it is the first hotel company that's allowing its loyalty members to view their hotel stay information and be able to check-in from the Uber app, all while they travel to their hotel in the very Uber they were reminded to book from their Hilton HHonors app. Now, when a Hilton HHonors guest's stay is approaching, the Uber app will pre-set his or her Hilton hotel as the recommended destination and once they get into their Uber ride, they can tap a "View Stay Details" option in the Uber app that takes them to the Hilton HHonors app. From there, they can check in, choose their room, and request a Digital Key while they make their way to the property. This new feature is an expansion of Hilton's partnership with the San Francisco-based ridesharing platform that was originally announced in September 2015. Originally, the partnership only allowed Hilton HHon