How Ridesharing Can Go Beyond Travel to Solve Urban Public-Transportation Problems
Photo Credit: Atlanta roadways in 2014. Flickr / Mike Boening
Skift Take
It's probably only a matter of time before governments and other public services begin to leverage the power of ridesharing services for the public good.
Turning an $8 Uber ride into a $4 Uber ride for urban dwellers living in poverty, via a federal subsidy, has the potential to radically transform how people commute.
A new report and case study from the Center for American Progress (CAP) found that in cities like Atlanta, public subsidies for ridesharing would likely enhance the ability of lower-income people without cars to get to work and access the wider mass transportation network.
“Rapid adoption of mobile phones with sophisticated ridesharing applications offers transit providers the opportunity to administer targeted subsidies in a cost-effective manner that would have been infeasible even a f
