Skift Take
By making its destination rankings more global in scope, Cvent hopes to expand its brand identity, exposure, and reach worldwide.
The Cvent meetings management company announced its annual top 50 convention cities for 2016 in three different categories for the first time: the United States; Asia Pacific (APAC); and Europe, Middle East, and Africa (EMEA).
Previously, Cvent had only published top 50 destination lists annually for the U.S. and Europe.
At least part of the reason why the organization expanded its rankings globally was to include Dubai, which ranked #11 on this year's EMEA list. Last year's Top 50 European list did not include any cities in the Middle East.
Likewise, it might have been interesting if Cvent had published a North America list to integrat