New Skift Trends Report: Food Tourism Strategies to Drive Destination Spending
Skift Take
Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.
Today we are launching the latest report in our Skift Trends Reports service, Food Tourism Strategies to Drive Destination Spending.
Smart branding and marketing strategy focused on the local food experience is an absolute imperative for today's place marketers. Destinations are missing out on longer stays, more repeat visitation, and higher average visitor spending if they’re not packaging and promoting their food tourism product in line with 2016 trends.
Avid food tourists today are also compelled to explore dee
