Is the App Goldrush Over? – Digital Marketing News This Week
Photo Credit: It's getting harder for mobile developers and marketers to persuade consumers to download new apps. Flickr / Cristiano Betta
Skift Take
Convincing consumers to download branded travel apps was an uphill battle even when apps on smartphones were still a novelty. Now that the market has reached saturation, it's only going to get more difficult.
This week, we're taking a closer look at apps.
The launch of the iTunes app store in 2008 kicked off a literal gold rush of downloading and marketing opportunities for travel brands. But with new reports suggesting many consumers download zero apps in any given month, it's looking more and more like the app gold rush many finally be over. How might a travel marketer justify the high cost of investing in a new mobile app in today's environment? Is it still worth launching new ones? Read on for more analysis, plus the rest of this week's stories.
Brands Struggle to Promote New Apps as Market Hits Saturation Point
Does your travel brand have its own app? It looks like you've got a tough road ahead of you. According to new
