New Skift Trends Report: The State of Travel Media 2016
Skift Take
Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.
Today we are launching the latest report in our Skift Trends Reports service, The State of Travel Media 2016.
This is the second edition of our trends in travel media report, where we examine how shifting media consumption patterns are reordering the pantheon of travel media brands. Here we look at how established titles are adapting, including best practices and worst practices that have prompted media properties to thrive and suffer in this environment. Finally, we tune into the trends that will produce a whole new list of winners and losers in the coming years.
So much of what the business of travel consumer media is going through these days reflects the evol
