The All-You-Can-Fly Jet Service That May Have Found the Secret to Success
Photo Credit: A promotional image of the all-you-can-fly Surf Air service. Surf Air
Skift Take
There have been so many startups trying to solve problems of frequent flyers and found little success. Surf Air's modest yet competent approach may be the solution some have been looking for.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Around six years ago, JetBlue experimented with a novel idea: the “All you can Jet” pass.
For a set price, you could fly as much as you wanted for a month for a fixed price, paying applicable taxes for international flights. Presumably it was a marketing ruse, and also an experiment to boost activity after the summer travel months and the following September lull. They likely lost money on it.
I gave it a shot for a month, and it was great (but short-lived). The biggest pain was getting to and from Kennedy (shocker). But the experiment really made me think about mobility and how models like this cou
