Expedia’s Acquisition of Travel App Trover Is a Family Affair
Photo Credit: A picture of a beach on Islas del Maíz, Nicaragua by the user named Don't Forget To Move. Expedia acquired the social photo sharing site for an undisclosed sum. Trover
Skift Take
Expedia apparently bailed out Trover, a photography app that created an attractive user experience but ran into a stone wall in the form of Instagram and Facebook, as well as user interest.
Expedia Inc. plucked some photography content and possibly an app from its family tree with its acquisition of fellow-Seattle neighbor Trover.
Rich Barton, who founded Expedia out of Microsoft in 1996, was co-founder and non-executive chairman of Trover. Its CEO is his brother-in law, Jason Karas.
Leveraging Seattle-area relationships, Concur Technologies, which is headquartered in nearby Bellevue, Washington, invested $2.5 million in Trover in 2013 and promoted it to business travelers as a way to visually inform their wanderings.
Co-founded by Barton, who was Expedia’s first CEO, Trover specializes in geo-tagging, publishing, and sharing travel photography, and is the pivot that emerge
