Brand USA Needs Asian Tourists to Reach 100 Million Visitor Milestone
Skift Take
Since Canadian tourism to the U.S. has tailed off, Brand USA needs Chinese and Indian travelers to fill the gap and meet the country's tourism goals.
For the last few years, Brand USA has made growing tourism from Canada and Mexico one of its major priorities as it attempts to drive enough international visitation to meet its stated goal of 100 million visitors in 2021.
While Mexican tourism continues to increase, Canadian tourism growth has slowed considerably due to the weakness of Canadian currency against the U.S. dollar.
The CEOs of CB Insights, TripAdvisor, Booking.com, and More Are Speaking at Skift Global Forum 2016. Join Us.
So the organization's pivot towards As
